Theresa May has criticised the level of broadband connectivity in many rural communities.
Speaking in her keynote speech at the Conservative Party conference, the Prime Minister said it is "not right" that half of the people living in the countryside, along with many small businesses based in rural areas, cannot get a "decent" broadband connection.
She therefore insisted that the government must be "prepared to intervene" if the market is "dysfunctional".
"Where companies are exploiting the failures of the market in which they operate, where consumer choice is inhibited by deliberately complex pricing structures, we must set the market right," Mrs May said.
The PM's comments comes shortly after Leader of the Opposition Jeremy Corbyn told the Labour conference that since promising a broadband Universal Service Obligation for 10Mbps, ministers have let down entrepreneurs, businesses and families, particularly those in rural areas, when it comes to improving connectivity.
This, he said, is why Labour has set out proposals for a National Investment Bank, with £500 billion being used to bring the UK's broadband, railways, housing and energy infrastructure "up to scratch".