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alkTalk has confirmed that separate line rental charges on all packages have been consigned to the past.

The provider has switched to all-in pricing from today (October 3rd) as part of an effort to make pricing simpler and more transparent.

TalkTalk has also confirmed that broadband prices will be fixed for 18 months, which means customers can be guaranteed no "bill shock" during this period.

In addition, existing offers will be replaced with Fixed Low Price Plans that give customers the freedom to tailor packages to their specific needs.

TalkTalk is confident that around half of its customers could potentially pay less than they currently do if they make the switch to these new plans.

The company also wants to reward the loyalty of existing customers by allowing them to switch and save money if there is a better TalkTalk deal available, including those previously only available to new customers.

Tristia Harrison, Consumer Managing Director at the firm, commented: "TalkTalk entered the market as a challenger, and we’ve always saved customers money. 

"But today’s changes are about more than that. We know this is an essential service that really matters to people, so it needs to be simple, affordable, reliable and fair."

TalkTalk stressed that it has spent the last two years making major investments to improve the customer experience and said this ongoing programme is now showing tangible results.

Indeed, the firm noted that both reliability and speeds have gone up, while customer satisfaction and loyalty scores have reached record levels.

"We’re able to make the big changes we’ve announced today because we can see clearly from the improvements already coming through that doing the right thing for customers is the best thing for our business," Ms Harrison stated.

"There’s still a long way to go - but this is genuinely a new TalkTalk.”

The announcement comes after TalkTalk revealed that while its broadband base shrunk between April and June 2016, revenue growth remained level year-on-year and that it expects a modest growth in 2017.

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