Most people in the UK are not convinced the government is doing enough to ensure future broadband needs are met.
This is the finding of a survey carried out by TNS for ViaSat UK, which said 72 per cent of Britons feel ministers must do more to improve connectivity across the country.
Neil Fraser, Head of Space and Comms at ViaSat UK, said this view is prevalent despite the government's "best efforts" to roll out superfast broadband throughout the UK.
"It has an uphill perception battle to fight," he commented.
"The work of the government and other organisations is not being recognised by the consumer."
Mr Fraser added that the apparent "failure to deliver in the eyes of the British public" has come at a time when British broadband has been under scrutiny, with a debate raging on about a possible separation of BT from its infrastructure subsidiary Openreach.
"This is all the reason for the UK government to show not only if and how they are reaching 90 per cent of the population today, but even more importantly how they plan to reach 100 per cent of the nation in the future," he said.
Chancellor of the Exchequer Philip Hammond may have already started to dispel negative perceptions by announcing in this week's Autumn Statement that £400 million is to be put towards improving the UK's fibre broadband infrastructure.
The money will be placed in a Digital Infrastructure Investment Fund, with cash shared between fibre broadband providers seeking to expand, while private investors will be asked to match the amount put forward by the government.
A further £740 million will be put towards developing 5G services and a scheme that enables local authorities to bid for fibre connectivity.
Speaking to MPs in his keynote speech, Mr Hammond said: "Our future transport, business and lifestyle needs will require world class digital infrastructure to underpin them, so my ambition is for the UK to be a world leader in 5G.
"That means a full-fibre network; a step-change in speed, security and reliability."