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BT is launching a new promotional drive to highlight the benefits of its Smart Hub.

The provider's POWERFUL Wi-FI campaign will depict a Wi-Fi signal breaking down the wall on the side of a house so the interior can be seen.

Members of the family, each using Wi-Fi on various devices, will be visible inside the building.

BT has designed the campaign to push the message that the Smart Hub offers "the most powerful Wi-Fi signal" available in the UK and faster Wi-Fi in more rooms.

The image is also intended to vividly demonstrate how the BT Smart Hub is powerful enough to cut through interference to enable several people to easily play, stream and connect at the same time.

BT will distribute the image in a number of ways, beyond standard marketing platforms such as social media.

For instance, a vinyl will appear on the side of houses in newly-enabled fibre areas throughout the country to "catch people's attention and stop them in their tracks".

A series of experiential projections are also being displayed at three locations across the country - the Bullring in Birmingham, King's Cross station in London and Buchanan Street in Glasgow.

Passers-by will have the chance to interact with the BT Smart House projection and play pre-recorded scenes that "demonstrate in a theatrical way the consumer benefits of the BT Smart Hub". Members of the public will also have the opportunity to win prizes.

Dan Ramsay, Marketing Director at BT Consumer, commented: "We wanted to build on the success of our recent TV campaign for the new BT Smart Hub. 

"This new experiential campaign will take the benefits of the BT Smart Hub directly to consumers and brings to life how the power of the BT Smart Hub can break through interference to give them a powerful Wi-Fi in their home.”

The BT Smart Hub, which was unveiled in July, features seven antennae, which is more than any other UK provider, that deliver what BT is touting as ‘unbeatable wireless range’. 

According to BT, in tests when the signal was asked to pass through one wall, users could get online with a tablet up to 350 metres away and with a laptop from 500 metres away.

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