TalkTalk has boosted its network capacity to meet demand for Jeremy Clarkson's new programme The Grand Tour.
The show sees Clarkson reunite with his former Top Gear colleagues Richard Hammond and James May and debuted on Amazon Prime last week to largely positive reviews.
However, TalkTalk has pointed out that since it is one of the year's most anticipated programmes, there could potentially be tens of thousands of customers streaming it every week.
Gary Steen, Chief Technology Officer at TalkTalk, commented: "My team have been working behind the scenes to make sure the network has enough fuel in the tank to cope with the extra demand when people tune in to watch the show.
"As the show is filmed in ultra high definition 4K, and then streamed on Amazon Prime, there could potentially be tens of thousands of our customers watching it every Friday."
Mr Steen confirmed the company has invested an extra 100Gb capacity into its core network to ensure viewers have a "flawless viewing experience".
"The growing trend to stream shows, and watch whenever you want, is only going to become even more popular for our customers in the future," he continued.
Mr Steen said this means the network must make sure it "stays ahead of the game".
This comes shortly after TalkTalk signed a deal that ensures premium Sky content will remain available to its TV customers.
The agreement means TalkTalk TV subscribers will continue getting access to channels such as Sky Living and Sky 1, as well as live and on-demand content from Sky Sports, Sky Cinema and pay-per-view service Sky Box Office.
This is the latest in a series of moves by TalkTalk designed to bolster its presence in the TV market.
For instance, the company recently launched the TalkTalk TV Store, which offers users the ability to stream, rent and buy popular boxsets and movies without a monthly subscription.