TalkTalk has revealed that 300,000 customers signed up to its Fixed Low Price Plans in the month following their introduction.
The provider recently announced that broadband prices would be fixed for 18 months, which means customers can be guaranteed no "bill shock" during this period, while existing offers would be replaced with Fixed Low Price Plans that give customers the freedom to tailor packages to their specific needs.
According to TalkTalk, ten times the usual amount of customers have recontracted to take the new plans in the month since the announcement was made.
This, it said, is an "outstanding" response that "demonstrates the huge popular appeal of simple, affordable and fairly priced packages".
Tristia Harrison, Managing Director for Consumer at TalkTalk, commented: "The overwhelming response to our Fixed Low Price Plans demonstrates without doubt that doing the right thing for our customers is the right thing for our business. “In an industry that is increasingly characterised by confusing pricing and preferential treatment of new customers, there’s never been a greater need for a value for money provider that rewards loyalty, offers peace of mind, and treats customers with fairness and honesty."
Ms Harrison added that TalkTalk is "proud to be on the side of the consumer", insisting that it is determined to continue making its proposition simple, affordable, reliable and fair.
This is one of several changes the company has made recently as part of a wider effort to improve the customer experience.
TalkTalk has recently reached 100 per cent decongestion on its network, which means speeds and reliability have improved. The company has also recorded its highest customer retention figures and brand trust scores, with an unprecedented number of people saying they would recommend TalkTalk to another person.