TalkTalk has responded to the outcry over the classic Christmas film Elf not being broadcast this year by adding it to its TV platform.
The likes of the BBC, ITV, Channel 4 and Sky Cinema are not set to show the seasonal movie this year, while it isn't available on Netflix either, prompting something of an outcry on Twitter.
However, TalkTalk has sought to rescue the situation by confirming the movie will be added to TalkTalk TV.
"Given the obvious love for the film, and the fact that for many of us watching Elf marks the pinnacle of the festive season, TalkTalk is stepping in to help save Christmas," the provider said.
Fans of the film, which stars Will Ferrell and Zooey Deschanel, are also getting a chance to own a copy to watch at a time of their choosing, as TalkTalk is reducing the price of downloading and owning it to just £5.
This is part of a wider effort by the company to ramp up the excitement ahead of Christmas Day.
Viewers can get £2.50 off any festive movie if they use the code TALKTALKSANTA, which will be valid from today (December 14th) until New Year’s Day and available to the first 1,000 people to download to own or rent a seasonal film.
TalkTalk has also created a special Christmas Collection on its TV Store, which includes the likes of It's a Wonderful Life, Miracle on 34th St, The Holiday, Home Alone and Love Actually.
The announcement comes shortly after TalkTalk began the rollout of its Next Generation YouView service, which it believes will give its 1.3 million TV customers a "faster, smarter and more visual and intuitive TV experience".
Among the enhancements are a simpler and cleaner design, with a new image-led layout and shortcuts to popular apps and programmes, as well as the ability to set reminders and record live TV from their mobiles.