Virgin Media is to work with the Scottish Property Federation (SPF) to boost ultrafast broadband services in Scotland.
The deal means SPF members will be able to build homes and commercial premises with what Virgin Media describes as the "fastest widely available broadband speeds and interactive TV with more than 230 channels".
The telecoms provider will offer exclusive discounts to people who are moving into properties built under the scheme.
Steve Carlin, Regional Director for Scotland at Virgin Media, commented: "By partnering with Virgin Media, developers in Scotland can build 21st century homes, equipped with the most modern broadband infrastructure delivering the fastest speeds.
"With our network growing at a faster pace than ever, the more demand we get from developers, the more we can do to support them."
David Melhuish, Director at the SPF, added that both house buyers and businesses expect the best broadband services, but are concerned about the connectivity in new builds.
"Our new partnership will help SPF members create communities that are equipped for the 21st century," he said.
This latest announcement follows confirmation of a similar partnership between Virgin Media and the Home Builders Federation (HBF) to offer ultrafast broadband services to new homes.
Last month, Virgin Media confirmed it wants to add an extra 360,000 homes and businesses in Scotland to its ultrafast network, at least two-thirds of which will be connected directly with fibre-to-the-premises (FTTP) broadband.
Households that subscribe to Virgin Media's services will then be able to benefit from download speeds of up to 200Mbps, while local businesses can sign up to receive speeds of up to 300Mbps.
The rollout will form part of the ongoing Project Lightning, a £3 billion scheme to extend ultrafast fibre broadband to 17 million homes by 2019.