The Country Land and Business Association (CLA) has called for more details on how and when rural broadband coverage will improve.
Last last year, the government confirmed that £400 million is to be put towards improving the UK's fibre broadband infrastructure.
However, while the CLA has welcomed the commitment, it believes more details on how the money will be spent are required.
Charles Trotman, Senior Business and Economics Adviser at the CLA, commented: "We are looking for government and industry to set out more specific plans that show where and when digital infrastructure will be upgraded in rural areas.
"We are also calling for a new marketing effort to ensure rural home and business owners are aware when new connections become available.
"This latest push must end the long running rural-urban divide once and for all."
The CLA has said it will work with fibre broadband infrastructure providers to renew and update an industry wayleave agreement for access across private land, as long as the government shows it is committed to improving rural connectivity.
"Such a deal has the potential to dramatically advance broadband provision in rural areas," Mr Trotman said.
Chancellor of the Exchequer Philip Hammond announced the wave of investment in fibre broadband in his Autumn Statement last year.
The money will be placed in a Digital Infrastructure Investment Fund, with cash shared between fibre broadband providers seeking to expand, while private investors will be asked to match the amount put forward by the government.
A further £740 million will be put towards developing 5G services and a scheme that enables local authorities to bid for fibre connectivity.
"Our future transport, business and lifestyle needs will require world-class digital infrastructure to underpin them, so my ambition is for the UK to be a world leader in 5G," Mr Hammond commented.
"That means a full-fibre network; a step-change in speed, security and reliability."