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Many people would be willing to pay more to get better Wi-Fi coverage at home, a new survey has found.

According to research carried out by Qualtrics for AirTies, 77 per cent of households would fork out more money in return for improved wireless connectivity.

Some 68 per cent said they would pay an extra £4 to £8 a month in return for better Wi-Fi, while 74 per cent would upgrade to a more expensive package to get stronger coverage.

More than four in ten consumers polled in the UK and USA said they have areas in their home or apartment where the wireless signal is weak.

For 54 per cent, poor Wi-Fi has been such a problem that they have had to resort to calling their internet provider to complain about the quality of the connection.

Philippe Alcaras, Chief Executive of AirTies, commented: "When most consumers think about their own home internet experience, they don’t view Wi-Fi as something separate. 

"This is why they are quick to call or blame their ISPs for performance issues. Improving this experience shouldn’t be the responsibility of consumers or third-party retailers, but rather their ISPs.

"In fact, the vast majority of consumers would prefer that, and would consider paying extra for a premium Wi-Fi experience that works in every corner of their home.”

One option that could be explored by providers looking to improve wireless coverage in customers' homes could be deploying extra Wi-Fi Access Points, in addition to traditional routers.

More than two-thirds of those polled said they would consider purchasing these devices and placing them around the home to improve connection speeds and coverage.

Nevertheless, 78 per cent said they would rather be issued with the necessary hardware by their internet provider.

AirTies added that nearly three-quarters of consumers have five or more Wi-Fi enabled devices, from smart TVs and tablets to smartphones, in their home.


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