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Openreach has insisted it is determined to improve perceptions of the firm among customers.

According to Chairman Mike McTighe, customers "sometimes feel let down" by Openreach, as it has not always delivered the service they expect or that it hopes to provide.

As a result, the organisation intends to focus heavily on rebuilding trust and credibility over the coming months.

With this in mind, Sir Brendan Barber, the Chairman of Acas, and former board member of the National Grid Edward Astle have been appointed as independent members of a newly-formed board.

They will oversee strategy, investment and service delivery at the organisation, which is a subsidiary of BT.

"We are currently in consultation with BT Group about agreeing the plan to deliver better service, broader coverage and faster speeds for consumers and businesses across the country," Mr McTighe continued.

"We have made a lot of progress since Clive Selley joined as CEO a year ago - for example, on halving the number of missed appointments, making our fibre network available to millions more people and accelerating our plan to introduce a new generation of ultrafast technology."

Mr McTighe added that Openreach is determined to strengthen its autonomy, governance and transparency to "facilitate the delivery of better outcomes for everyone who has a stake in our business".

Ofcom recently ordered BT to legally separate from Openreach, so it is run as a distinct and legally separate company with its own board.

The watchdog believes this is necessary as BT has not done enough to ease its concerns over competition, particularly its belief that BT has the "incentive and ability to favour its own retail business when making strategic decisions about new network investments by Openreach".

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