Openreach Chief Executive Clive Selley has hailed the impact that high-quality broadband can have on society.
Speaking at the Total Telecoms Connected Britain conference in London, he said he firmly believes that the UK needs full digital inclusion, Computer Weekly reports.
This, he said, is because great broadband can "change lives" and help to preserve rural communities.
As a result, Mr Selley is keen to get behind the government's broadband Universal Service Obligation (USO), which will give everyone in Britain a legal right to request minimum speeds of 10Mbps by 2020.
"I’m very, very pleased to engage with our regulator and government on how we can contribute big time to the USO," he commented.
Mr Selley also stated he is not concerned about whether the USO initially commences with a 10Mbps or 30Mbps target.
“We just need to get on with delivering more footprint to areas where broadband speeds are simply not good enough,” he said.
Lord Mendelsohn, the Shadow Minister for Business, Energy and Industrial Strategy, argued at the same event that the 10Mbps target is "risible" and pushed for a 30Mbps target earlier this year.
"We are deeply, deeply concerned that the UK government’s ambitions are too weak and we are falling backwards," Lord Mendelsohn commented.