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NOW TV will raise the price of its Entertainment Pass from £6.99 a month to £7.99 from mid-August.

The Entertainment Pass gives live access to 11 premium Sky TV channels, such as Sky Atlantic, Sky One, Fox and Discovery, for a monthly fee.

As the 14.3 per cent rise takes effect from August 15th, anyone hoping to watch the complete new Game of Thrones season using their Entertainment Pass will have to pay a little bit more to see the final two episodes, which air on August 20th and 27th respectively.

Customers of NOW TV’s Combo package, which includes broadband, phone and TV, can breathe a sigh of relief though, as they won’t be affected by the £1 price increase.

The change means that NOW TV is now more expensive than Netflix’s standard HD streaming plan (£7.49). However, the two services are very different, with Netflix offering access to static on-demand video rather than NOW TV’s live TV channels.

Anyone keen to avoid the Entertainment Pass price hike can opt to purchase NOW TV’s Roku boxes online, which retail at £14.99 and include a three-month pass, effectively cutting the monthly cost to £5 and representing a £8.97 saving over the quarter.

News of the increase comes just a day after it emerged that [NOW TV users will be able to access Sky’s expanded lineup of sports services] ( with no change to the price of its Day, Week or Month passes (£6.99, £10.99 and £33.99 respectively).

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