Virgin Media has confirmed that it is to raise the prices of its broadband, phone and/or TV bundles.
From November 2017, most customers will see prices go up by between £1.99 and £3.99. This works out to an average increase of 4.7 per cent.
Virgin Media is contacting its customers to explain the increases and noted that some customers will start to see changes in their bills from October.
Speaking to ISPreview.co.uk, a Virgin Media spokesperson said it is doing everything it can to balance keeping its prices competitive with investing to meet "the ever-increasing appetite for broadband and content".
"Online usage increased by more than 35 per cent in the last year and streaming now accounts for nearly 60 per cent of the total traffic on Virgin Media’s network," the company stated.
Virgin Media also noted that it is investing more in its ultrafast network to continue offering the fastest widely-available speeds in the UK.
This, it said, comes on top of "must-see TV programming", including Virgin TV exclusives and packages offering both Sky Sports and BT Sports channels.
The news comes after research by Ofcom revealed Virgin Media has a higher proportion of happy customers than other major broadband providers.
Figures showed that 91 per cent of Virgin Media customers are satisfied with the service they receive - above the industry average of 87 per cent.
The company was particularly highly rated for reliability, with 90 per cent saying it performed well in this area. This compares with 86 per cent across broadband customers overall.
Similarly, Virgin Media customers' satisfaction with their online speeds (91 per cent) was higher than the overall average (83 per cent).