Vodafone has called on Openreach to respond to growing demand for megafast broadband.
The provider recently announced a long-term strategic partnership agreement with CityFibre, which will lead to up to five million premises having access to gigabit-capable broadband by 2025.
The rollout is due to begin in early 2018, with the first phase seeing the technology being deployed to one million homes and businesses over three years.
Vodafone and CityFibre will then have the option of extending the commercial terms of their agreement to reach a further four million premises by 2025.
Chief Executive Vittorio Colao has followed up this announcement by pushing for the wider broadband sector to respond to growing demand for gigabit speeds across the country.
"The UK is waking up to a gigabit society," he commented.
"Openreach will now have to decide whether they want to become more competitive."
Mr Colao added that Vodafone is a "cheaper alternative to Openreach".