Sky and BT may have to compete with Amazon to secure Premier League rights in the future, an analyst has suggested.
Speaking to Broadband TV News, Richard Broughton of Ampere Analysis said a source has informed him that the e-commerce and streaming giant is on the verge of tabling a bid.
"Based on the current Prime business model, we believe they could justify bidding for one to two EPL packages – effectively using the cost of the Prime subscription, plus incremental retail product sales to offset the costs," he commented.
"Any more than two packages becomes increasingly difficult to justify on the current Prime model."
Mr Broughton added that he believes Sky and BT will still be the frontrunners in future Premier League rights auctions, particularly after their recent agreement to make their channels available on each other's platforms.
This, he said, means it is more likely that a third party would take a small number of packages.
"Given the economics of online streaming players, and the sheer cost of the rights, I believe it is fairly unlikely that Sky/BT would lose out completely," Mr Broughton stated.