Homeowners could see the value of their homes soar if they were equipped with full-fibre broadband, a new report suggests.
According to a study by Regeneris, commissioned by CityFibre, access to full-fibre technology could add up to £7 billion to the total value of residential properties.
This, it said, is because access to reliable high-speed broadband is becoming "ever-more important to buyers".
Regeneris noted that full-fibre could also help consumers and workers reduce their carbon emissions by more than 2.3 million tonnes, as it would expand the range of physical services that can be accessed digitally, such as e-commerce and telecommuting.
Furthermore, it believes the technology could unlock £4.5 billion in business productivity, with small and medium-sized companies in particular standing to "benefit enormously".
CityFIbre has therefore called for an accelerated roll-out of full-fibre infrastructure, underpinned by a clear political and regulatory plan that maximises the investment potential of those who are looking to deploy the networks.
Greg Mesch, Chief Executive of CityFibre, commented: "The UK economy is crying out for a shot in the arm and this report clearly demonstrates that a national full fibre roll-out would do just that.
"This is a discussion about far more than just broadband, it is about the digital infrastructure set to power our economy for decades to come."
CityFibre added that the findings add additional weight to its argument that the Advertising Standards Authority (ASA) should not allow copper-based broadband to be advertised as fibre.
Last week, the organisation confirmed it has filed for a judicial review of the watchdog's ruling, on the grounds that the research and logic that led to the decision was "fundamentally flawed".
The ASA ruled last year that using the term "fibre broadband" in adverts for part-fibre services is not "materially misleading", as consumers regard it as a "shorthand buzzword to describe modern, fast broadband".
However, CityFibre is maintaining that consumers are being "actively misled" if adverts for copper-based products are promoted as "fibre".