CityFibre has welcomed a call from councils for housing developers to introduce a fibre-to-the-premises (FTTP) kitemark for new-build properties.
Last week, the Local Government Association (LGA) pointed out that developers are currently only obliged to connect water and electricity before a house is sold.
However, the organisation said they do not have to pay any consideration to its broadband connectivity, even though a digital connection is now widely seen as an "everyday essential alongside traditional utilities".
As a result, the LGA is calling on developers to adopt an FTTP kitemark that makes it clear to prospective buyers whether or not a newly-built home has a fibre cable running to it, offering speeds of up to 1Gbps.
The move has been backed by CityFibre, as it believes an FTTP kitemark will give full-fibre the "status and recognition" it deserves.
Mark Collins, Director of Strategy and Policy at CityFibre, commented: "Access to high-quality internet access is of enormous importance to UK residents, with around one in three admitting that it has become as important to them as electricity, gas and water, and a quarter going as far as saying that they couldn’t function without it."
Furthermore, he pointed out that access to next-generation internet access delivered over full-fibre infrastructure can significantly boost the value of a property. Indeed, he said this could be worth at least £7 billion nationally over the next 15 years.
Mr Collins went on to argue that consumers have been "misled" for many years by advertising practices that allow copper-based broadband products to be advertised as fibre.
However, he said the introduction of a kitemark would help consumers know what they are paying for and what standard of connectivity they should expect.
In November last year, CityFibre announced a long-term strategic partnership with Vodafone that will lead to up to five million premises having access to ultrafast broadband by 2025.
The first phase will see FTTP technology - which is currently only available to around three per cent of UK premises - being deployed to one million homes and businesses over three years.
Vodafone and CityFibre will then have the option of extending the commercial terms of their agreement to reach a further four million premises by 2025.