The government has reaffirmed its commitment to boosting full-fibre coverage across the UK.
According to Digital Secretary Matt Hancock, the UK is a "world leader" in the superfast broadband market.
However, he is concerned it is lagging behind when it comes to full-fibre networks, with just three per cent coverage across the country.
Mr Hancock has therefore pledged the government will "strain every sinew" to make the UK a more attractive place to invest in full-fibre and 5G.
"As we saw when we moved from dial-up to broadband, full-fibre presents colossal opportunities to transform our lives and our economy," he commented.
"Full-fibre is coming. Now is the time to shape the market and make the most of it. Full-fibre is the future."
Mr Hancock went on to note that some of the world's "greatest financial players" see the "huge opportunities" for full-fibre in the UK.
For instance, he noted that CityFibre recently received £537 million of investment from a consortium backed by Goldman Sachs.
This, he said, demonstrates that full-fibre is a "thriving global market" and that government must lead the way in "making this country an attractive place to compete and invest".
Mr Hancock also pointed out that this investment comes after commitments by the likes of TalkTalk and Openreach, as well as funds being secured by Hyperoptic, KCom and Community Fibre for full-fibre deployments.
However, he insisted that he wants to see more, as investing in the technology makes economic sense and can support the digital change that will "transform this country for the better".
Mr Hancock went on to state that full-fibre is "the most important show in town", as it offers greater capacity to meet growing demand, can help to reduce costs and offers a fair return on investment.
"Our future prosperity and productivity depends on all of us embracing the new technology that is on offer," he added.