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The Local Government Association (LGA) has called on housing developers to introduce a fibre-to-the-premises (FTTP) kitemark for new-build properties.

According to the organisation, developers are currently only obliged to connect water and electricity before a house is sold.

However, the LGA said they do not have to pay any consideration to its broadband connectivity, even though a digital connection is now widely seen as an "everyday essential alongside traditional utilities".

As a result, the body is calling on developers to adopt an FTTP kitemark that makes it clear to prospective buyers whether or not a newly built home has a fibre cable running to their home, offering speeds of up to 1Gbps.

Councillor Mark Hawthorne, Chairman of the LGA’s People and Places Board, commented: "Connecting our rural residents to future-proofed, fast and reliable broadband is vital to helping them get on in life and benefit from the advantages that decent digital connectivity can bring."

Furthermore, he argued that the standard of digital connectivity provided to new-build homes across the UK should reflect its "national ambition" to roll out world-class digital infrastructure.

"Residents will no longer tolerate digital connectivity taking a backseat in developers’ plans," Cllr Hawthorne continued.

He went on to urge the government, home builders and the broadband industry to work with local authorities to develop the details of this proposal.

Cllr Hawthorne added that if adopted, an FTTP kitemark would give home buyers the confidence to invest in a new home, knowing they won't be "stuck in the digital slow lane".

This comes after a survey by Hyperoptic revealed that Britons would pay 11 per cent more for a house if it had access to broadband speeds of 100Mbps.

When correlated against the average UK house price, this means they would spend an extra £23,000 in order to get superfast internet connectivity.

Figures also showed that prospective buyers would be deterred from making a purchase if average speeds came to less than 9Mbps, as 18Mbps is regarded as the minimum they would accept.

Furthermore, 33 per cent of respondents said they would try to delay any house move until their broadband has been switched on.

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