Access to high-speed broadband is increasingly influencing where people choose to live, a new study has revealed.
According to research by BT, six in ten people would be put off moving into a property by poor or slow broadband.
The survey, carried out in Northern Ireland, also found that 63 per cent of people consider having fibre broadband in their household very important, the Irish News reports.
This sentiment is particularly strong among younger adults, with 71 per cent of 18 to 35-year-olds holding this view.
Similarly, 60 per cent of those in this age group said they would find out what broadband speeds are available before purchasing a property.
In addition, 54 per cent of 18 to 35-year-olds said they would pay a premium for a property if it had access to fibre broadband.
Frank McManus, BT's Head of Wholesale Sales and Marketing in Northern Ireland, said: "Location, location, location is usually the most commonly used phrase when it comes to property searches, but this shows how important fibre broadband has become to people's everyday lives."
Mr McManus added that with more people within households using devices such as phones and smart TV, broadband speed and reliability is "essential if you don't want to slow down other users in the home".
This comes shortly after the Local Government Association (LGA) called on housing developers to introduce a fibre-to-the-premises (FTTP) kitemark for new-build properties.
According to the organisation, developers are currently only obliged to connect water and electricity before a house is sold.
However, the LGA said they do not have to pay any consideration to its broadband connectivity, even though a digital connection is now widely seen as an "everyday essential alongside traditional utilities".
As a result, the body is calling on developers to adopt an FTTP kitemark that makes it clear to prospective buyers whether or not a newly built home has a fibre cable running to their property, offering speeds of up to 1Gbps.