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BT now has more than 9.3 million broadband customers across the UK.

This means that by the end of March 2018, it remained the largest consumer broadband provider in the country.

However, the figure is slightly down on the number recorded in the previous quarter, as there are now 3,000 fewer broadband subscribers, which has been attributed in part to a 5,000 base adjustment following review.

In a trading statement, BT also confirmed that its annual pre-tax profits went up by 11 per cent to £2.6 billion in the year to March 2018.

BT stressed that investing in the customer experience remains a key part of its strategy and long-term growth plans.

Indeed, it noted that customers' overall perception of BT has improved for the last seven consecutive quarters.

This, it stated, has been underpinned by ongoing investment in the quality of its service, the performance of its network and in ensuring its products evolve to meet customers’ changing needs.

BT also pointed out that its proactive maintenance programme has continued to reduce the number of faults in the UK copper network, with the number falling by 3.7 per cent in the last year.

Furthermore, it said fewer network faults combined with improved operational planning have helped it to keep its on time repair performance above 80 per cent.

"Overall, our focus on customer experience has led to an improved performance across 2017/18," BT said.

"We realise there are still many areas in which we can improve and will continue to invest in customer experience to achieve this."

BT went on to state that it plans to launch new converged product offerings to deliver differentiated customer experiences. This, it said, will help to support customer loyalty and improve economic returns.

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