Sky has confirmed that it will switch to broadcasting its sports channels in high-definition only, which could result in a price increase for customers who currently only watch the standard-definition channels.
From October 1st, the firm's ten sports channels will only be available in high-definition, which means new Sky Sports customers and existing users who are out of contract face a £2 per month increase in their subscription fee to cover the cost of the HD service, even if their TV is unable to take advantage.
Those customers who are currently in a standard-definition contract, however, will continue to pay the same price until the end of their minimum contract term.
Other customers may actually be able to get a price cut as a result of the move. Currently, Sky's sports packages include a £6 per month surcharge for high-definition content, so existing Sky Sports customers who already have HD can make a saving of £4 a month by switching to the cheaper deal.
However, they will have to contact Sky and request this, as the provider will not apply the discount automatically.
A spokesperson for Sky said "We want to make sure we are offering customers the best possible viewing experience and so from October 1st, we will be offering Sky Sports in HD as standard.
"Customers who don’t currently have an HD box can upgrade free of charge."
The company is currently in the process of writing to all existing customers with a standard definition sports package to explain the changes.
Some of the action that Sky Sports customers can enjoy include this month's Ryder Cup in France, every race in this year's Formula One season and the England cricket team's tour of Sri Lanka in October.