Virgin Media has unveiled the UK's first dedicated 4K Ultra High Definition (UHD) entertainment channel, which will be available for customers from Monday September 17th.
Consumers with a Virgin TV Full House package and VIP customers with a V6 set-top box and a compatible 4K television will be able to receive the channel for no extra cost. This will allow them to watch critically-acclaimed dramas, documentaries and concerts in even more stunning detail than ever before.
It can be found on channel 999 and will broadcast throughout prime time to the early hours of the morning. Launch night will begin airing at 8.20pm, with comedian and Love Island narrator Iain Stirling being the voice of the channel for the night.
Among the shows set for Virgin TV Ultra HD will be Start Up, which stars Sherlock's Martin Freeman and takes a look at what happens when a brilliant yet controversial tech idea gets funded with dirty money. It will air on Mondays at 10pm.
Customers will also be able to see the UK network premiere of Shut Eye, which will air on Tuesdays at 10pm, and the new series of Martin Sheen drama Masters of Sex, which will go out on Fridays at 10pm.
In addition, documentaries include The Big Dry, which examines the challenges the wildlife of Zambia's Luangwa Valley face during the long dry season, while concerts from the likes of The Rolling Stones, Sting and Imagine Dragons will also be shown in stunning 4K.
David Bouchier, Virgin Media’s chief digital entertainment Officer, said: "With the launch of Virgin TV Ultra HD, we're giving our customers the ultimate entertainment viewing experience with must-see shows in incredible, crystal-clear picture quality.
"From epic dramas and stunning documentaries to the front row feeling of a rock concert, our customers will get closer to the action than ever before – with four times the picture quality of HD. It really is the next best thing to being there."
The launch of Virgin TV Ultra HD is the next stage in the provider's commitment to UHD TV, following the August launch of BT Sport 4K UHD on Virgin TV.
Nearly two million customers have a V6 box, which is free to new customers taking one of Virgin Media’s TV, broadband and telephone bundles. It is Virgin Media’s fastest, smartest and smallest set-top box and offers lightning-fast access to YouTube and Netflix in 4K.