That’s all changed, however, with the launch of the Samsung M7600 BeatDJ. Thanks to the inclusion of a fun application, owners can cut up their favourite songs and segue them into a seamless mix to rival Larry Levan. Or if they're a Hip Hop fan, they can harness the app to create Mixmaster Mike-style scratch symphonies. In a nutshell, it offers interactivity on a scale hitherto unseen on a music phone.
The new mobile phone arrives just after O2 chief executive Ronan Dunne's impassioned plea for mobile phone companies to ensure that new models have eye-catching, genuinely new functions. Only if this policy is pursued, he argues, will cash-strapped consumers part with their hard-earned greenbacks in the midst of a recession.
In the form of the M7600 BeatDJ, Samsung at least has heard Dunne’s call. Now it’s just up to the rest of the industry.
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