Apple CEO Tim Cook did not want to sue Samsung unlike his predecessor, the late Steve Jobs, people with knowledge of matters at Cupertino have revealed.
According to a Reuters report, the former chief financial officer “was opposed to suing Samsung in the first place” because he was worried of the strain it would put on Apple’s relationship with the South Korean giant.
The sources say this was “largely because of that company's critical role as a supplier of components for the iPhone and the iPad”, worth some $8 billion in last year alone, analysts estimate.
Apple successfully sued Samsung last year for $1.2 billion after accusing the electronics maker of “slavishly” copying the design and technology of its iDevices. However, Samsung promptly retaliated by raising the prices of its processors by 20 per cent, proving that Cook's concern was not without just cause.
However, despite Cook’s opposition to a lawsuit, Jobs had apparently “run out of patience, suspecting that Samsung was counting on the supplier relationship to shield it from retribution."
Jobs passed away in October 2011 after almost a decade of battles with cancer. His posthumous biography laid bare the extent of his dislike for Google and its Android allies, vowing that he would “go thermonuclear” to take them out.
Despite losing its court battle with Apple, Samsung continued to thrive, becoming the world’s leading smartphone manufacturer with 213 million handsets shipped in 2012, all the while benefitting from its position as one of Apple’s biggest suppliers.
It appears that contrary to popular belief, the lawsuit has not irreparably damaged Apple’s relationship with Samsung.
"People play this stuff up because it shows a kind of drama, but the business reality is that the temperature isn't that high,” said an unnamed attorney who has observed CEOs of both companies.
While Apple has lost substantial ground to Samsung in the mobile market, it also reaped the rewards of Samsung’s massive investments in research and development and production facilities that are used to manufacture components used by iPhones and iPads.
For now, at least, it seems to be business as usual for both companies. Only time will tell if that will still be the case when Samsung’s contract with Apple is up in 2014.