Samsung has officially lifted the lid on the Galaxy Zoom - a phone it claims is the first-ever to pack a 10X optical zoom.
Samsung's third major handset announcement in just over a week, following the Galaxy Ace 3 and Galaxy Active, teams the phone-maker's Nature UX customisations with advanced camera smarts and a 'revolutionary new interface'.
Front and centre is a 16-megapixel camera with the aforesaid powerful zoom function and a built-in optical image stabiliser. Also on board for would-be Ansell Adams types are a series of photo modes, such as Drama Shot which lets you merge a series of shots into a single image.
To provide an extra dose of inspiration, there's the Photo Suggest feature. This lets users access a library of snaps taken by other amateur photographers and suggests the optimum locations and vantage points for photos.
The Android 4.2.2-powered phone's other main USP is Zoom Ring, which includes an in-call photo share feature and includes a quick-launch that provides instant access to the camera modes.
As with all the new crop of Galaxy-branded phones, the Zoom comes with some smart proprietary apps (think: S Voice and S Translate) too, and packs 8GB of internal storage and a 1.9-megapixel front-facing camera.
UK availability and pricing has yet to be established, but Phones4U has confirmed it will be offering the handset for sale from day one.