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Samsung plotting smartphone range overhaul

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Samsung plotting smartphone range overhaul

Samsung is working on an entirely new smartphone range and plans to adopt a more unified branding system to put a stop to the consumer confusion that arose from the plethora of similarly named devices the company brought to market in recent years.

Sources have told Sam Mobile that the company will give the line-up a single letter name.

It follows the recent launch of the company's A Series devices in China. The A3 and A5 offer metal frames and more modern design touches compared to some Samsung’s older plasticky models.

It’s unclear whether the so–called Galaxy S6, codenamed Project Zero, will form part of this new plan.

That device was touted in a leak earlier this week, with Samsung reportedly readying a completely new design for its flagship phone.

Samsung has had a disastrous 2014, seeing its design chief forced out after the failure of the Galaxy S5 and recently revealing sales of its smartphones slid by almost three quarters in the space of a year.

The company has promised a string of new budget and mid–range phones, as it looks to face down growing competition in China.

Meanwhile, its high end business is being squeezed by Apple and its new iPhone range.

Source:

Sam Mobile

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