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Virgin Media TiVo customers can now get music streaming service Vevo through their TiVo box.

The service is available either on channels 300 and 344, or as an app, to be found in the Apps and Games menu.

It's available to all TiVo customers regardless of which TV package they have.

Vevo offers more than a quarter of a million music videos from more than 20,000 artists including David Bowie, Justin Bieber, Adele and Taylor Swift.

However, because it's owned by Universal and Sony, its roster doesn't include any artists signed to Warner Music, like Madonna, Coldplay and Ed Sheeran.

Vevo on TiVo will sync to Vevo on your mobile or desktop, so if you update your playlist using either of these platforms, it will update on your TiVo box.

"This partnership with Virgin Media is indicative of continued growth and popularity of premium music videos in the living room, and the integral role it plays in our daily music habits," said Alex Kisch, executive vice president, business development and business affairs at Vevo.

"Our content is now viewed over 16 billion times a month, and we are thrilled to be expanding our reach through this partnership. This move will enable Virgin Media customers to enjoy Vevo in a dedicated area, giving them premium music entertainment directly from their set-top box."

David Bouchier, chief digital entertainment officer at Virgin Media, added: "With music streaming doubling in the last year, Vevo will help meet customers' hunger for music entertainment, increasing the quality and range of music available to TiVo customers."

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