Netflix has announced which TV sets get its seal of approval, with its 'Netflix Recommended' badge.
This year, it's raised the bar by reducing the amount of time it gives TVs to performs certain tasks.
In order to earn the Netflix badge, a telly must fulfil five of the seven criteria: it must turn on instantly, resume whichever activity was stopped and offer the latest version of the Netflix app.
The streaming service also demands that TVs launch and resume the app quickly and make it easy to find Netflix (either with a dedicated Netflix button on the remote or by making the app prominent in the user interface.
At the moment, the streaming service has only recommended TVs from LG and Sony. That means big hitters like Philips and Samsung haven't qualified.
The first Netflix recommended TVs for this year are LG 4K UHD TVs with Web OS 3.0 (i.e. UH6300 series, UH6500 series, UH7500 series, UH8500 series, UH9500 series and G6 series), and Sony Android 4K UHD TVs (i.e. S85D series, X85D series, X93D series, X94D series, XD93 series, XD94 series, SD85 series and XD85 series).
Obviously this qualification serves to benefit Netflix, though hopefully it will make manufacturers improve their smart TVs, which have varied wildly in quality over the years.