Virgin Media is about to add 10,000 hours of on-demand TV shows. It's just signed a deal with UKTV – the company behind Dave, Yesterday and Really – to give it access to more UKTV shows than any other pay-TV platform in the UK or Ireland.
The extra 10,000 hours of content doubles Virgin Media's on-demand content offering.
New additions include 'Taskmaster', 'Nev Calling India', 'Quantico', 'Criminal Minds: Beyond Borders', 'Only Fools and Horses' and 'Sherlock'.
The extra content will be available "later this year".
The UKTV Play app will also come to Virgin Media's TiVo platform, letting viewers watch catch-up shows from UKTV's free-to-air channels like Dave, Drama, Yesterday and Really. These include 'Wonders of the Solar System', 'Parks & Recreation', 'David Starkey's Monarchy' and 'Alan Davies: As Yet Untitled'.
"Virgin Media is one of our most valued customers and we're delighted to have partnered with them to expand and enhance our pay-TV offer in this way," said Simon Michaelides, UKTV's chief commercial officer. "Virgin Media subscribers now have unique access to the most comprehensive on-demand offer from UKTV anywhere on the market. This step-change in the volume of on-demand content is part of our long-term commitment to growth in pay TV and we look forward to expanding on this in the future."