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hugh hefner

Amazon is making an original series chronicling the life and times of High Hefner, founder of Playboy magazine. The 13-episode series will cover the entrepreneur's six decades at the top of the Playboy empire, starting with its founding in 1953.

It'll have the feel of a documentary, drawing on 17,000 hours of never-before-seen footage from the magazine's archives and content from more than 2,600 of Hefner's own scrapbooks.

That's a lot of scrapbooks. But then he's seen a lot worth remembering.

"Although Hefner is an iconic figure known worldwide, most people may not be aware of the impact he has had on some of this country's most important social revolutions," said Conrad Riggs, Amazon Studios head of unscripted. "We are excited to bring Prime members the untold story of Mr. Hefner's remarkable life and his contributions to modern American history."

Hefner has reportedly been searching for someone to chronicle Playboy's rise, and now he feels he's found "the right partners". The series will be executive produced by Stephen David ('The Men Who Built America'), Peter Jaysen ('You Me Her') and Dick Rosenzweig ('The Playboy Club').

It'll air on Amazon Prime Video sometime in 2017.

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