Amazon is expanding its reach in the battle for eyeballs, and will stream its next round of pilot shows on the Twitch streaming service.
Perhaps the move isn't that unexpected, seeing as Amazon owns Twitch. But the service is predominantly known for streaming gaming.
As in previous years, viewers will be able to vote for which pilot they'd like to see made into a full series. Then Amazon will take them on and produce a full season of said Amazon Original Series.
Shows include 'The Tick', Woody Allen's 'Crisis in Six Scenes' and 'I Love Dick', a comedy starring Kevin Bacon and Kathryn Hahn that sees a married couple's relationship put to the test when they both fall for the same professor.
You can check out a scene from Allen's first original TV show below.
The pilot episodes will air on Twitch on August 31st, about two weeks after they premiere on Amazon Prime Video on August 19th.
It's not the first time social networks have featured content usually reserved for traditional TV broadcasters. Facebook recently streamed Wayne Rooney's testimonial match, while Twitter streamed Wimbledon coverage, though no live action, sadly.