Now TV Combos let you stream TV over the internet, and give you broadband and landline calls without being tied into a contract. And to celebrate, the company has opened a naked sun terrace on a rooftop in central London.
Why? We'll let Now TV explain. "Well, as you now get freedom from contacts with Now TV, we decided there should be freedom from clothes too." But of course.
The terrace includes views of Westminster Abbey, The Houses of Parliament, Big Ben and the London Eye. As well as lots of naked people.
"As a nation, it seems we're increasingly avoiding being 'tied down' in life – which is exactly what Now TV is all about," said Gidon Katz, managing director of Now TV.
"We're going to keep breaking away from traditional conventions; firstly, contracts, and now clothes, with the Now TV nudist terrace. We think the naked sun deck is a great way to promote our new 'package'."
The sun terrace will apparently be open on select dates throughout the summer. If you're over 18 and are interested in attending, email firstname.lastname@example.org.