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Netflix may be growing, with over 80 million viewers in over 190 countries around the world, but its content library is shrinking. In the US, at least.

That's according to Exstreamist, who spoke to sources who used to work for Netflix. According to the sources, in 2012 Netflix used to offer around 11,000 films and TV shows in the US. According to uNoGS, its current catalogue consists of just over 5,000 titles. Which is less than half its previous number.

It's worth remembering these figures only apply to the US version. Still, they show quite a dramatic fall.

So what gives?

Netflix is focussing on making original content in an attempt to differentiate itself from rival streaming services. While successful so far, this strategy is proving expensive. If the service can produce all its own content, it won't have to negotiate rights country-by-country as it currently does; hence why the portfolio differs so much depending on which country you're in.

By positioning itself as a studio, it's also annoying other studios who see it as a rival, and hence are less likely to licence their content to it.

But it's not all bad news. While the quantity of shows and films may have diminished, the quality has remained strong, and may even have gotten better. So you really have to weight up what's more important to you.

Source: Exstreamist

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