Google has started stocking its Google Play Movies store with 4K ultra high definition offerings. The only bad news? They cost around twice as much as their high definition counterparts.
Wily Redditors have been scouring the US version of the Google Play store to find the prices. The UK store doesn't yet have any 4K films, so we'll have to go on the US prices for now.
'Star Trek Beyond', for example, will set you back $24.99 (£20) in 4K, compared to the $12.99 HD version. (In the UK, it costs £13.99 in HD.)
'Zoolander' is another of the films to have a 4K counterpart.
The films are only able to be found by searching within the Google Play Movies & TV app, rather than searching Google Play generally. Only a handful are available in 4K, and some of these are not yet actually being sold. So it's more of a soft launch than a full rollout for now.
Google previously announced 4K content would be available via Google Play in November, to go with its new Chromecast Ultra 4K-capable streaming dongle. That device also cost twice as much as its non-4K predecessor. We're detecting a trend here.