Neil Laycock has been appointed as chief executive officer (CEO) of broadband provider PlusNet.
Mr Laycock will accede to the role having been acting CEO since March, and previously having occupied a number of postions within the company including commercial manager, networks director and development director.
Mr Laycock said: "Its been all systems go at PlusNet since the BT acquisition and my appointment as acting CEO.
"We continue to deliver an honest and reliable service to our customers, with this being most recently recognised in the uSwitch survey. Our aim is to out-perform our competitors by consistently offering great value products and excellent customer service."
Prior to his employment with PlusNet Mr Laycock worked for BT where he held the business manager and sales manager positions.
His hire follows the dismissal of former PlusNet CEO Lee Strafford, shortly after the firm was bought out by BT.