A leading computer magazine has called for broadband providers to be more honest about the connection speeds of their services.
Computer Active has launched the Crystal Clear Broadband - Campaigning For a Fairer Deal For Consumers campaign to urge providers to take action after research has repeatedly found a disparity between speeds advertised by the providers and the speed of the connection that customers are actually receiving.
The research found that advertisements frequently included maximum connection speeds, which are often only attainable for subscribers living in close proximity to their local telephone exchange.
Computer Active is also calling for Ofcom to compel providers to include a typical connection speed on their advertising - one that customers can reasonably expect to receive.
Although only a week old, the campaign, which takes the form of an online petition, has already attracted 3,500 signatures from the general public.
Commenting on the campaign to the Scotsman, Conservative MP Sir George Young said: "There's insufficient consumer understanding of what's realistic to expect in terms of day-to-day performance, as opposed to the maximum speed of a broadband line ... suppliers have a key role to play in setting realistic expectations rather than hyping the maximum. And yes, I do believe Ofcom has a role to play."