A little-known ISP has stolen the broadband speed record from its much larger rivals, it has been reported.
Up until recently the record for broadband speed was held by Virgin Media, thanks to its 20Mbps cable connection which has delivered speeds of over 22Mbps, trustednews.com reports.
However, the leading providers' crown has been unceremoniously snatched by Smallworld Media, which announced the launch of a 30Mbps service in a newsletter this week.
The package is available to the ISPs customers in Ayrshire, Dumfries and Galloway, Northumberland, Cumbria and some areas of Lancashire.
Previously, Smallworld's fastest package was capable of delivering speeds of up to 18Mbps.
However, with Virgin recently confirming it is piloting a broadband service capable of delivering speeds of 50Mbps, the underdog ISP is unlikely to hang on to its title for long.
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