O2 entered the broadband market this week in a bid to secure a share of the increasingly competitive UK broadband sector.
In an attempt to steal a march on its competitors, O2 has offered subscribers a 100-day guarantee during which time they are free to exempt themselves from the contract without incurring a penalty fee.
The launch is pinned on two packages: the Standard service which offers existing O2 mobile phone customers speeds of up to 8 Mbps for £7.50 per month and the Ultimate package which O2 claims will deliver speeds of up to 20 Mbps for £15 per month.
Prices rise by £10 for those not already on the O2 telephone network.
Customers signing up to the service before January 31st 2008 will receive free connection and a free O2 wireless box.
Marketing of the service is expected to focus on the Ultimate package's advertised speed to up to 20 Mbps, with chief executive Matthew Key having previously proclaimed that the service will be "a breath of fresh air" in the UK broadband market.