Customer satisfaction levels in the broadband market have dipped in the last year, it has been revealed.
A new report from market research firm JD Power ranked customers of seven criteria including performance and reliability, customer service and technical support as well as cost; image; billing; email services; offerings and promotions.
The study's index found that overall satisfaction levels have dropped by nine points from levels seen in 2006 to an average of 645 out of 1,000.
Caspar Tearle, director of service industries research at JD Power, attributed the fall in satisfaction to customers having higher expectations from their broadband provider than was the case a year ago.
He said: "Last year broadband was still a novelty and people were wowed by how much faster it was than dial-up. This year everyone expects it to be fast and get angrier when it doesn't work."
Topping the list was Tiscali, which moved up from third place last year to first with a score of 688.
Second place, meanwhile, went to Virgin Media (660) followed by Sky (657), AOL (646), Orange (636), Pipex (634).
Bringing up the rear were TalkTalk and BT with scores of 630 and 626 respectively.
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