A spokesperson for the Broadband Stakeholders Group (BSG) responded to a recent opinion poll conducted by the BBC News website looking at the future of broadband.
Anthony Walker, chief executive of the BSG, stated that the most important developments facing the UK industry will be universal access, quality of service and a debate on 'super-fast' connection speeds.
With high-speed services becoming more dominant, he advises, it is important to ensure that "next-generation broadband does not cause a new and enduring digital divide".
He also stated that consumers are becoming more aware of the technical aspects of their broadband services.
People are demanding a product that provides the service advertised and "does exactly what it says on the tin", he stated.
The final question is how next-generation broadband services will be paid for in the future, he commented.
BT has recently announced that it will hold consultations with potential industry customers to establish pricing structures for its new high-speed network, although the Guardian questions what proportion of development costs will be passed on to the consumer.