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A new global study has suggested that 12 per cent of existing DSL broadband connections will be replaced by fixed WiMAX by 2013.

UK-based technology analysis firm Juniper Research made the assertion in its region-by-region report and suggested that take-up of WiMAX will be particularly attractive in countries that do not have substantial existing broadband infrastructure.

The group predicts that there will be more than 13 million subscribers to WiMAX by 2013, with the Asia, North America and Western Europe accounting for 60 per cent of the global market share.

However, report author Howard Wilcox, cautioned: "Brand identification and service differentiation are major marketing challenges facing new WiMAX operators ... [providers] will need to identify and promote their unique selling points."

The report follows statistics published by the group last month which suggested the subscriber base for 'last mile' WiMAX services could be as high as 47 million presuming network development continues in a timely fashion.

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