Vodafone has cut the price of mobile broadband modems by £50 for those taking out 30-day contracts.
The group said that the move is intended to make the mobile broadband market more accessible for consumers.
It also announced that the price of its 3.6 Mbps mobile broadband dongles on all 12, 18 and 24-month contracts have also been halved, effective as of June 1st.
The move follows a restructured pricing tariff introduced in April which saw 30-day contracts available for £20 per month, while for those on contracts of a year or longer could receive the same 3GB service for £15 per month.
Last month, Vodafone also announced that it intends to undertake infrastructural engineering works which will see it extend its mobile broadband offering to an additional three million people across six major UK conurbations.
Birmingham, Bristol, Glasgow, Liverpool, Manchester and Reading are all set for investment, with rollout expected to be completed by autumn of this year.
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