WiMax offers telecoms companies a lucrative way to capitalise in other areas as profits from voice services fall.
Such is the prediction of In-Stat in its latest market report into broadband technology. The analyst firm suggests that WiMax offers both the functionality and affordability to make it an attractive option for consumers.
However, the group forecast that businesses will be slower to adopt the technology because of the ubiquitous coverage required for commercial communications to be successful.
"While early WiMax network coverage will not be as large as 3G cellular, it will be adequate to appeal to consumers, said Daryl Schoolar, In-Stat analyst.
The firm asserted that the appeal of WiMax could pose a threat to traditional consumer fixed-line and mobile broadband providers.
Its report also suggested that non-commercial customers are particularly interested in wireless broadband functionality which allows them to connect multiple devices under one product plan.
Last month, In-Stat also announced that ultra-mobile devices will become increasingly popular throughout 2008 as people look to connect while they are on the move.