The demand for online directories displaying local information such as Google and Yell is growing due to the improved high-speed broadband access, one expert has suggested.
Commenting in the light of BT's recent acquisition of online business directory firm Ufindus, Richard Wray of the Guardian said that the emergence of such websites was indicative of the enhanced broadband services the UK is enjoying.
He said: "The local information market is booming as more people get fast broadband access at home and the new generation of mobile devices such as the iPhone make it easier for people to get web-based information when on the move.
"Google and Yell are already heavily involved in the online directories market, linking business information with maps and directions."
Ofcom's quarterly figures for the last three months of 2007 showed that UK broadband connections had passed 15.6 million, with BT taking a 26.5 per cent market share.