European consumers' bandwidth usage is being directly affected by improvements to broadband connectivity speeds, a recent report has suggested.
According to the Fibre to the Home (FTTH) Council Europe, bandwidth demand from homes using broadband has grown at nearly 20 per cent per annum over the last five years.
The study is the first piece of research to test Nielsen's Law of Internet Bandwidth against patterns of fibre and ADSL broadband usage in Europe.
President of the FTTH Council Europe, Joeri Van Bogaert, explained: "For the first time, we wanted to find out if this increase in available speed is true and is related to an increase in consumer demand and usage."
Other findings showed that European broadband speeds are rising at over 50 per cent a year, while high end broadband usage per home is growing at 20 per cent.
The FTTH examined the traffic patterns across a sample of 100,000 European broadband homes.