Broadband subscribers could be saving a lot of money by switching their provider, one expert has highlighted.
David Allen of Tech Radar was responding to the results of research from Moneysupermarket.com which found that some customers are paying £26 too much for their broadband.
The same study found that broadband prices has dropped by 14 per cent over the past 12 months.
Mr Allen believes that customers should make an attempt to shop around for the best deal instead of showing 'blind faith' in their current provider.
He commented: "The problem is that the average consumer prefers to stay with what they know, yet if they shopped around then they could probably find a cheaper internet service provider because prices are falling, but if they stay with their current provider, these savings will not be passed on."
After conducting its research, Moneysupermarket.com pointed to the "advantages" securing broadband as part a bundle along with other services.