Customers are trusting websites more as they look for advice on broadband issues a new report has revealed.
The Consumer Experience Report, released by Ofcom earlier in the week, has highlighted the growing tendency to seek guidance from websites when considering broadband services.
Speaking to Broadband Choices, chief executive of the communications watchdogm Ed Richards, said that the trend shows no signs of slowing down.
He commented: "Consumers are looking to websites as a source of information - more than suppliers or personal sources - and we expect this to grow further in the coming years."
While Broadband Choices's product director Michael Phillips chipped in: "It's great to hear that people are turning to websites to help them understand the broadband and telephony markets."
Ofcom recently began awarding price accreditation logos to price comparison websites dealing in broadband.