The broadband market in the UK has experienced reduced growth over the past 12 months, the newly-published results of recent research indicate.
A study by UK consultancy firm Deloitte has found that the UK broadband grew by just 0.5 per cent in the period analysed, the Daily Telegraph reports.
This compared strikingly with the 37 per cent growth seen over the past half-a-decade, according to the researchers.
Technology, media and telecoms partner at Deloitte, Howard Davies, said that the data could be put down to the ongoing economic downturn being experienced in the UK.
He told the newspaper: "Whilst living rooms may not be brimming with the latest technology, a cutback on going out will probably mean that books, rental movies and family computer games could all do quite well."
The news comes as the UK's fastest broadband service to date is launched - Virgin Media's new 46Mb service will eventually cover 46 per cent of the population.